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Assam Tea Industry Revamped: Core HR (Part II)

The Part II of the article discusses the soft skill management element of the Tea Industry, that is helping suppliers, promoters, distributors and of course the farmers themselves to enter a bigger marketplace for higher and more responsive revenus. Part II:

In a move to make the only Tea Auction Centre in Assam more inviting for the association of trade, Chief Minister of Assam Sarbananda Sonowal signed in for a premium lounge. A decision to set-up a tea lounge was taken in a meeting of GTAC chaired by its Chairman Ravi Capoor who is also Additional Chief Secretary IndustriesNSE & Commerce, Government of Assam.

"Tea connoisseurs from different parts of the world will have the opportunity to taste and buy different varieties of exquisite Assam tea", said Dinesh Bihani, Secretary of Guwahati Tea Auction Buyers Association and Chairman of the GTAC Tea Lounge Trust.

The lounge is set to display and sell single estate origin tea made by tea producers only, specifically a camellia sinensis is a type that will be allowed to be sold through this lounge.

This lounge will be a one stop destination to buy garden fresh and authentic Assam tea. There will be two sections in the lounge - one section will have 40 seating capacity where one can drink different varieties of tea - CTC, Orthodox, Green, White, Purple, Yellow, Oolong, certified organic etc. One can buy different varieties of tea in the second section.

This lounge will also provide information on tea tourism facilities in Assam.

This tea lounge is promoted by all the stakeholders of GTAC along with Tea Board of India, Assam Tourism, North Eastern Council (NEC) and Industries & Commerce Department of Government of Assam.

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