• Team MMB

Social Mobilisation, Urban Alleviation: A Reality

Conscious of the issues of slums and poverty, the Ministry of Housing and Urban Affairs has channelized its efforts in promoting equitable growth in urban areas through Deendayal Antyodaya Yojana - National Urban Livelihoods Mission (DAY-NULM).


The Mission addresses major social challenges of urbanization & economic growth such as urban poverty, unemployment and social exclusion through five key components:


Social Mobilization and Institution Development (SM&ID), Employment through Skills Training & Placement (EST&P), Self-Employment Programme (SEP), Support to Urban Street Vendors (SUSV) and Scheme of Shelter for Urban Homeless (SUH).

Read about Sanchita, one of the beneficiaries of this effort:



Sanchita and her family of four had a meagre monthly income of Rs 3,000, with her husband being the only bread-earner. To increase family income Sanchita started to doorstep selling of readymade garments.



However, her business was constrained due to lack of capital. Sanchita received subsidized loan of Rs 2 lakh from Deendayal Antyodaya Yojana - National Urban Livelihoods Mission (DAY-NULM) with which she expanded her business. She is now able to earn net monthly profit of Rs 9,000. She now runs her business from home, having engaged more women to assist here in the venture. She has been successful in bringing more happiness for her family.


Chief Minister of Assam Sarbananda Sonowal has been treading the extra mile to help uplift and alleviate those stuck at the lower rungs of societal ladder, and stories like this evidence that maybe social realities are after all changing. For stories like this one, and more, follow us @ManuheManuhorbabe1 on Twitter and on Facebook.

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